International Conference on Legal Issues in Sports Marketing and Sponsorship
(ICLISMS-27)

This track explores the legal frameworks that govern sports marketing, focusing on the implications of sponsorship contracts and branding strategies. Participants will analyze case studies that highlight the intersection of law and marketing in the sports industry.

This session delves into the complexities of intellectual property rights as they pertain to sports branding and sponsorship. Discussions will include the protection of trademarks, copyrights, and the challenges faced by sports entities in safeguarding their intellectual assets.

Focusing on the regulatory landscape of advertising law, this track examines how legal standards impact sports sponsorship deals. Participants will evaluate the ethical considerations and compliance requirements that shape advertising strategies in sports.

This session addresses the legal issues surrounding media rights in sports, including broadcasting agreements and digital content distribution. Attendees will discuss the evolving landscape of media rights and its implications for sports organizations and sponsors.

This track investigates the role of compliance and governance in the sports industry, emphasizing the legal obligations of organizations and sponsors. Participants will analyze regulatory frameworks and their impact on ethical practices in sports marketing.

This session focuses on the legal protections afforded to athletes, including their rights in sponsorship agreements and marketing initiatives. Discussions will highlight the balance between athlete autonomy and commercial interests in the sports sector.